Starting Off

The type of design that interests me;

- Branding & Identity
- Packaging
- Packaging design where the impact of the design is based on the visibility of the colour / texture of product inside
- Functional packaging / concept based
- Promotion
- Event promotion
- Editorial & Layout
- Typography
- Caligraphy
- Web design
- Print & Print processes
- Photography


Content of Design that interests me;

- Food & Drink sector
- Restaurant / Shop / Retail sector
- Health & Beauty
- Music; house & electronic genre


Style of design that interests me;

- Contemporary / minimal
- Stylish / character typography
- Clean cut
- Bold / bright / Colourful
- Type based

Statement of Intent

FMP Statement of Intent by

Brief 1: Code D'or Branding

This project is an example of how a simple, but bold logo design has been accentuated by the use of a spot colour to create a eye catching brand identity. In relevance to Bella's idenityt, her photography is already very vibrant so for the logo to be as strong as the images, it needs to be in bold, and possibly applied in white when overlaid on full colour images.

Brief 1: Dwell

Source: http://www.behance.net/search?search=packaging

This publication is an alternative travel guide that focuses on large scale images and alternating type placements. The first of the publications I am designing for Bella is a book of Roald Dahl's revolting rhypes which Bella has illustrated through a series of set up photographs. The photography is going to be the main focus on the spreads, this is an example of the placement and organisation of text so that it doesn't distract from the photography. 

The second A4 publication is going to Bella's portfolio. We decided that it would be best to produce a publication of her work rather than having it on large boards because in this format it is easy to carry and reflects Bella's interest in fashion photography magazines. This spread is a marker point for me on how to arrange a series of images with a body of text on a double page spread, I do not know what the content of the portfolio will be yet, all I know is that Bella is collaborating with a fashion designer. When I get more information on the content then I can make some more informed decisions about how to proceed with the layout.