Tuesday 28 May 2013
Brief 1: Bella Rae Photography
Brief 1 was a collaboration with a third year Photography student at Manchester Art School. She originally approached me to design a publication for one of her projects, so I took the opportunity to turn it into a brief and originally intended to design her branding, identity and a 32 page A4 publication (now called 'Pure Imagination'). There was a lot of contact and discussion about the format of publication, and and the publication started coming together I decided to extend the brief by designing two more publications showcasing her work. This became one of my favourites projects on the course so far and I am very pleased with how the publications have come out, especially Bella's Portfolio. This brief taught my a lot about collaborating with someone who was not in the same city or on the same course. There were a couple of set backs where a continual string of shoots had to be cancelled, pushing the print deadline further and further back. In the end I made the decision to cut the final photograph from the 'Pure Imagination' so I could get the books printed, this ended up sorting out another problem I was having with the pagination. I was still really enjoying the brief, I ended up extending it again to proposing an exhibition and designing a range of print that would promote her work. This was one of the most enjoyable and most rewarding briefs, there was a strong working relationship with Bella throughout the brief.
Brief 3: Marina's Pies // Submission Boards
I am very pleased with how this brief turned out. I set this brief as a bit of challenge for me as it was very different from the style that I normally work in where I use colour and bold typography to make the packaging stand out. For this brief I wanted to produce a range of packaging that focused on the colour and texture of the packaging and how it can affect a piece of packaging. The other tester for me was to keep the design as simple as possible, minimal and smart. I found this hard to design for on Adobe Illustrator because the net looked very plain, very different from my normal style of working. I am very pleased with how the packaging has turned out, I feel I have effectively designed a range of packaging the reflects the brand identity, learning that a design does not need to be full of printed colour to be powerful.
Brief 4: Yogpots // Submission Boards
Brief 4 was a brief I chose which would give me the opportunity to name, brand and design a product from start to finish and exploring how the packaging becomes part of the branded identity where the logo is created with the packaging range in mind, rather than a piece of design that is created after the branding. For the brief I wanted to create a high quality range of yoghurts, the brand name and packaging needed to reflect this. I am pleased with the overall range of the yoghurts, I think this is the most professional range of packaging design I have done so far.
Brief 5: CQF Submission Boards
Rebranding this Deli's logo and identity is project I have wanted to do for myself for a while. It is such a fantastic store with a very good reputation but the logo and visual identity that it currently has is uninspiring and doesn't represent the Deli well at all. As well as the logo, the website is very poorly put together and doesn't provide viewers with much information about the deli; there are unnecessary pages typography that would make anyone want to run in the other direction! I the second part of this brief was to mock up a website with the new brand identity, and to make it more function, visual and a representation of the amazing quality of homemade and locally sourced products the Deli sells. I wanted to design a large range of high quality packaging; the deli prides itself on its low packaging, low wastage that easy to recycle, making my design a bit more limited that I originally intended. Overall, I am very happy with the logo I designed, I have got some good feedback from the people who use the Deli and said it is much more appropriate.
Brief 2: *NOTES* // Withdrawal of Brief for Submission
I have decided to discontinue this brief and focus on extending my four briefs that focused on the branding a packaging of for retail. See statement of intent for more details.
Brief 5: Website Redesign Proposal
CURRENT WEBSITE
The current website is not one of the aesthetically pleasing things I have seen. The only good aspect of the site is the pictures are good quality. There are too many pages with useless information and badly designed, and a very poor representation of the Deli which is friendly, organic, high quality and pack full of exiting foods. There are 7 pages in total, and I think that it is only really necessary to have four pages which have drop down menus for other relevant sections; making the page much easier to navigate around and less disorganised. I am proposing there only needs to be a; homepage, about page, menu page and contact page. I also want to completely change the colour scheme of the website, and make it more relevant to it being for a village shop / deli. The concept for the website design is to focus on the high quality foods, and have the website more image based rather than unnecessary text as for as website, viewers prefer to see the shop and products rather than read about it. I want to make the website look smart, well organised, relevant to the brand identity and a to promote the foods the deli sells.
This is one of the unnecessary pages that I will be removing - the information is pointless and doesn't change so it is hardly a promotion, just badly laid out page of images and text.
This is by far the worst pages out of the whole website...! Apart from it being completely pointless and a very poor celebrity endorsement, the use of three different bright colours together along with black text is uninspiring and looks childish.
For some reason, the typeface of 'Chadlington Quality Foods' is completely different from the other six pages, but at leaste the colour of it doesn't stick out like a sore thumb on the page!
DESIGN DEVELOPMENT
THE REDESIGN
Subscribe to:
Posts (Atom)