The invoice and identity set is going to be printed on thick off white stock. In keeping with the rural, local, deli-nature of the shop and the brand, I felt it was appropriate to keep a light brown throughout the identity instead of black, it is much softer on the eye.
I am using 'Copperplate' all the way through as it fits well with the brand, and I have used it in the logo, and it is now part of the deli's identity. This circular logo works much better than the previous diamond shaped logo.
I propose for the business cards to be printed on the same stock as the identity, but for it to be black duleux and for the logo on the back of the cards to be foiled, and possibly debased.
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