Monday 13 May 2013

Brief 5: CQF // Initial Identity development

I am keeping the colour scheme for the Deli very neutral; creams, browns and greens to represent the rural / organic nature of the brand. The diamond shape seems to be a bit harsh and doesn't look very good in the rectangle of the business card. Although the logo looks better out of the diamond shape, it just looks unfinished on its own. 







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