These are a few images of ideas I had for the yoghurt packaging and sketches of icon and image ideas that I have taken from other yoghurt packaging. I wanted to represent the creaminess of the yoghurt through imagery as it is something I don't generally work much with.
I have also been testing out colours of the logos on Adobe Illustrator and recording their CMYK percentages down. Colour is going to be a large focus of the packaging, the colour needs to represent the flavour and also the quality of the product so getting the right balance is therefore paramount to the brand identity.
yogpot logo notes.pdf by Emily Fairbank
I have also been testing out colours of the logos on Adobe Illustrator and recording their CMYK percentages down. Colour is going to be a large focus of the packaging, the colour needs to represent the flavour and also the quality of the product so getting the right balance is therefore paramount to the brand identity.
yogpot logo notes.pdf by Emily Fairbank
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