Brief 4: Yoghurt Brand // Sketchbook Initial ideas

Initial Workings for the brief

Thinking of a brand name and the how it could form a logo. I want to somehow incorporate the word 'yoghurt' into the brand name so I have just been writing down anything that comes into my head to see if I can form a name from that. 

At the momoent I am thinking of;

Yog Yog

Yogo

Yo Go

Fro-yo (for the frozen range)

Yoglicious...(but I think this is too long)

I have also sketched out a possible range for the; yoghurts, big, small, frozen, multipack and the yoghurt drink pot. Ill see how the brand develops before making decisions about which packaging format I will be using. 

Sketchbook workings.pdf by Emily Fairbank