This brief is to rebrand the local deli called 'Chadlington Quality Foods'. It is a very small deli in Chadlington, Oxfordshire that sells a range of locally sourced and home made produce. I will be rebranding the shop so that the logo and identity reflect the high quality, organic and friendly nature of the shop. The current logo is the one with red type.
I want to keep the 'CQF' as the main part of the logo, because the name of the shop is too long for it to be a main logo. I
The two greens look good together, the logo looks better with darker writing on a lighter background.
These are the colour swatches I created on Kulur; very neutral and rural tones which would contrast well with both cold and silver foiling.
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