Brief 3: Full Packaging Range

Brief 3: Take away pie packaging range

CHANGES / ALTERATIONS

I moved the logo over to the left slightly so that "Marian's" was more centrally placed on the lid because at the moment you cant read all of it very easily. 

I also didnt' think there was enough information on the take away packaing. I did not need to put the ingredients on because

Brief 4: Packaging mock ups with the colour labels

I applied my initial design a basic box net and cut out a piece of the lid that you can see the pie through. The first pictures here are just testing out the size of the logo and colour strip in relation to the rest of the packaging, before printing on my chosen stock. 

I think the logo is much to large in relation to the rest of the box and the shape of the die cut section makes the lid of the box look more like an envelope than a pie packaging, although this may be because it is printed on white paper. I don't really like the horizontal spread of the gradient across strip so I'll go back and have a look to see if it works better when it is fades vertically over the label (from top to bottom). I do think the placement of the logo on the colour band works well although from a distance this orange and red colour contrasted with the black of the gradient reminds is starting to look more like a fast food restaurant logo which sells spicy food rather than a homemade ham and chicken pie.

I have proposed that the flavour is printed on a seperate label from the packaging and is also stuck on like the band. On screen this looked good but when it is printed out and mocked up the name isn't very clear and doesn't fit with the rest of the packaging, I think the whole design is starting to look a bit cheap, but ill see what that the difference is when these labels are applied to the brown packaging. 

I have placed the logo on most of the sides of the box for the reason that no matter what angle you see the packaging from you can see the branding. Initially I thought this was a good idea, but when it is printed out it looks too overcrowded and the logo and the packaging starts to loose it's quality.

BACK LABELS - information, nutrition and ingredients. The label isn't meant to be this big in comparison to the rest of the packaging, I wanted it to be a third of the size but I forgot to scale down this page when printing it.

NETS PRINTED ON BROWN STOCK

This is the stock that I have in mind to use for my final packaging designs. The texture and colour of it fits perfectly with both the brand concept and the packaging concept; visually represent the high quality of the packaging through the stock whilst retaining the homemade nature of the business.

I dont think the orange colour strip is working too well either packaging mock ups, doing the exact opposite of what I wanted, the strip is distracting the eye away from the packaging stock and logo rather than emphasising it. 

I have made all the logos much smaller but still kept the same number on the net to see if it was just the size that was leading to the overcrowded effect

This is the size I originally intended for the back label to be, it looks much better and is a good size; just big enough to read comfortably but not too big that it covers the stock. 

This gradient printed much darker and muddier than I hoped, I knew that it would be different from the colours on screen but when printed out the colour lost its impact and starts to look more like packaging for a pie filled with red meat than a sweet, very cherry pie. 

I think that the blue strip works best with the brown packaging, all the other labels are OK but not as smart as I wanted the packaging to look. 

Brief 3: Packaging Nets for the large pies

This is the net and design for the large pie packaging. At the moment the net is not accurate to the size of the pie, this is just a standard net I have take out of a book. The pie packaging I am designing is going to be 10cm by 10cm and 6cm in height. 

This is how size and positioning of the colour tag on the packaging. I want it to cover all the sides except the bottom of the packaging. 

Brief 4: Final Packaging Designs

I have printed the nets on white satin stock to achieve a slight gloss to the packaging and represent the high quality nature of the branded range. I was originally going to print the nets onto adhesive matt stock but after looking down the shelves in various supermarkets I realised that this stock choice was not appropriate for a product that needed to be refrigerated as it needed to be semi-water / cold proof. The change from a black to a white has made all the difference to the design and I now think is one of my best pieces of packaging designs. For this brief I paid more attention to the language / tone of voice used over the packaging to try and make is sophisticated like the brand identity. All the colours are appropriate and the gradients add an extra edge to the packaging.

I applied the logo to a range of gift bags using thick which matt stock, in keeping with the thick and high quality stock used for the rest of the packaging range.

The Whole Range...the multipack yoghurt design is definitely the most powerful, and would be  effective in catching the attention of customers if it was sold in a supermarket. 

Brief 4: Change of packaging colour

After the final crit, one point that was brought up about the packaging was the the black of the design was too overpowering and not very appealing as a yoghurt pot. It was suggested that I try the packaging out in white, like the frozen range.

Initially I chose black for the background, taking inspiration from the Gu puds and being a 'naughty treat', however I do think that this comment is right and after changing the labels to white, the the packaging looks much better; more a of light treat, and the white represents the pure creaminess of the yoghurt.

Multipack Outer Packaging

This is the initial design for the outer packaging in white, it already is looking much better. I have used each flavour logo marking which pot is which and kept the overall design pretty simple. It still needs a bit more development because I don't think this design is hugely inspiring and doesn't reach out at customers.

This is the same design in black, the previous design. Comparing them now I can see what people meant in the crit saying that the black is far too overpowering for a yoghurt brand, it is more appropriate for a heavy desert but not a light yoghurt. 

FROZEN YOGPOTS

I originally wanted to have a big different in colour between the normal and the frozen range so after changing the rest of the range I picked out a new net for the frozen range that had a band around the lid which I could apply the flavour gradient to which was much more visually effective than having a huge contrast of black and white pots, the range now looks more uniform. I have also added the 'best by' date for the yoghurts on the lid to make them look more professional. 

Having the band around the lid meant that some of the information on the label is now hidden so I need to go back and make sure that all the information is clearly visible. 

 SMALL YOGPOTS

I have changed the packaging template for the smaller yoghurts, and have chosen a yoghurt which has a thicker stock so the packaging feels much higher quality. There are small changes to each of the range of yoghurts depending on what information needs to be on each pot. The small yoghurts are going to be sold as a multipack so I have removed the 'premium puds' logo and placed it on the outer packaging instead.

This new packaging template I am using is slightly bigger than the last one. For the new net I need to move the flavour name and colour band up more because it is too low at the moment. 

NEW OUTER PACKAGING

I wasn't happy with the previous design and felt that by using each flavour logo was too distracting and cluttered so I decided to use the main logo (blueberry and blackberry) logo spread across the whole net and making it stand out more on the shelf. I have placed the logo so that from the top of the packaging, all of the type of 'yogpots' is visible. I am very happy with the design of the new outer packaging design, the enlarged logo works extremely well with the shape of the packaging.

LARGE YOGHURT RANGE

I have also replaced the packaging template for this range because the previous yoghurt pot that I was wrapping the labels around was very flimsy plastic, so I have chosen a pot that is slightly larger and made with thicker card stock. I had to do a few testers to check the arrangement of the text and logo but these are the finalised designs.

I have kept the design of the lids the same throughout the yoghurt and the frozen yoghurt range because I thought that having too many changes would make it cluttered and there was no need to have any more information on the lid than you can see as the rest is on the actual pot.