Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts
Thursday, 28 March 2013
Brief 1: Bella Rae // Branding Stage 4
This is the logo I have chosen to use for Bella because I think that out of all of them, using italics and a mix of upper and lower case gives the logo character and still stands out and a good representation of the style and content of Bella's photography, which is slightly quirky, has a lot of character and depth in her work. I liked the logo which has all upper case however I felt that this was too bold and less playful. I have also changed the 'photography' into Futura instead of having it Futura light because I felt there was too much of a contrast of the typefaces and their weightings, this logo is now more balanced and portrays a contrast of style, contemporary ideas with character and individuality.
Typfefaces: Adobe Garamond Pro Bold Italic (tracking 10), Futura (497)
Monday, 25 February 2013
Brief 1: Bella's Branding // Stage 2
The next stage of logo developments and I have chosen a few below which I think are the strongest resolutions at this point in the design development.
Brief 1: Branding // Stage 1
These are the initial workings for Bella's logo. I am keeping it typography based rather than have an icon because the logo needs to be fairly simplistic so they do not distract from her work.
The two typefaces that I feel work best are Futura and Bebas (last two pages of designs)
After the conversation with Bella about the logo, she said that she wanted to have her name as 'Rae Photography' because there is another photographer called Bella Rae. I have experimented with using 'Arabella' as it has a more personal feel and subsiquently there are more characters to work with and balance out the word 'photography'. I will need to get a bit of feedback before I move forward.
After the conversation with Bella about the logo, she said that she wanted to have her name as 'Rae Photography' because there is another photographer called Bella Rae. I have experimented with using 'Arabella' as it has a more personal feel and subsiquently there are more characters to work with and balance out the word 'photography'. I will need to get a bit of feedback before I move forward.
Tuesday, 19 February 2013
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