Brief 1: Branding // Stage 1

These are the initial workings for Bella's logo. I am keeping it typography based rather than have an icon because the logo needs to be fairly simplistic so they do not distract from her work.

The two typefaces that I feel work best are Futura and Bebas (last two pages of designs)

After the conversation with Bella about the logo, she said that she wanted to have her name as 'Rae Photography' because there is another photographer called Bella Rae. I have experimented with using 'Arabella' as it has a more personal feel and subsiquently there are more characters to work with and balance out the word 'photography'. I will need to get a bit of feedback before I move forward. 

Bella Rae_Branding_Stage 1.pdf by