Brief 3: My Pies

"MY-PY" was originally a brand name that came from a project a group was given on the Apprentice a few years ago; this brand was a reflection of a quintessentially British fast food company and they called it My-py. I then came across the name on Behance where a design had used this name and applied it to their own concept; a reflection of the homely nature of home made pies, and the seasons of the ingredients.

Source: www.behance.net